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Works

Disclaimer: none of these works are solely my own. These works are a result of collaboration across multiple teams and disciplines. Email me at nadyahw@outlook.com for further details and more examples.

Project
Data-driven content strategy for global asset bank

Key Markets
Australia, Colombia, KSA, Phillippines, Indonesia, Malaysia

Outputs

The Task
Deliver a suite of assets for local markets to activate efficiently, taking into account consumer behaviours in different countries, channel usage, and production efficiency.

Result for Panadol Colombia (known in the market as Dolex)
Sample ads for headache pain relief – creatives shown depend on users’ affinity towards certain topics

WORKFORCE SINGAPORE – CAREER GUIDE

Project
Career guide to help retrenched Singaporeans bounce back and secure their next role faster

Key Markets
Singapore

Outputs

The Task
Develop a free online learning platform to help retrenched and unemployed Singaporeans who were affected by the economic downturn during the pandemic

Main landing page for the Career Guide platform

Read more and let’s see how we can collaborate